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Websites and SEO you can actually measure.

KlicPoint builds and improves websites for contractors, service businesses, and B2B companies. Lead tracking goes in first, before we change any content.

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Measurement installed firstWritten 90-day planNo account managers
Inquiries by sourceLast 30 days
  • Organic search
    34
  • Google Business Profile
    19
  • Direct
    11
  • Paid search
    8
  • Referral
    6
  • Print campaign
    3
Total inquiries81

Sample report showing where inquiries came from.

the problem

Most marketing fails quietly.

Traffic goes up. Reports get longer. Then someone asks a basic question: how many customers did this bring in? And nobody knows. Usually because the tracking was never set up properly in the first place.

At that point you cannot tell whether the marketing is working. You only know you have been paying for it.

what I do

Two ways to work together.

Both begin with the same audit. What differs is whether the fix is the site itself or the work around it.

Website Rebuild

A complete rebuild based on what your customers need to see before they are ready to contact you. Messaging, page structure, technical setup, and the paths that lead people to call or fill out a form. Tracking is built in from day one.

See what is included

Growth Retainer

Ongoing SEO, content, and technical work, with a monthly report showing where your leads came from. How much I do depends on how competitive your market is and what your site needs.

See what is included
process

The diagnosis comes first.

  1. 1

    Audit

    I look at your website, how you are showing up in search, and where your leads are coming from now. You get the findings whether you hire me or not.

    You getA written diagnostic, yours to keep
  2. 2

    Plan

    Then I put together a 90-day plan showing what I think should be fixed first, why it matters, and what I expect it to change.

    You getA 90-day plan in priority order
  3. 3

    Build

    Then I do the work. Tracking goes in first, before I change the design, write new content, or start on SEO.

    You getMonthly reporting from month one
Nothing gets built until the plan is written down.More about how I work
measurement

You should know what is bringing in leads.

Call trackingForm attributionConversion reporting

Before I write a page or change the site, I set up call tracking, form attribution, and conversion reporting. From there, your monthly report shows which channels are producing inquiries. If something is not working, I will tell you before you have to ask.

How we measure results
who you work with

You work directly with me.

There is no account manager between you and the work, and I do not hand your project to a junior team after the sale. If you have a question about your numbers, you are asking the person who pulled them.

About James
start here

Start with the audit.

The audit is free, and the findings are yours to keep. If I think the real problem is something I do not handle, I will tell you that too.

Request a Free Audit